Why should complexity science models be part of your business analytics toolkit? Because, uniquely, they usefully describe how the future can emerge from the present.
Complexity science recognizes that the future is in part dictated by "the physics of the situation" and in part created by our decisions. And, crucially, it describes how and to what degree which is which. Because of this, not only can we get a grasp of the likely outcomes of our decisions but also the amount of risk we are assuming.
